2026 NACMA Revenue Generation Summit
Key Takeaways
- 1
Strong reception overall — 100.0% said the Summit met or exceeded expectations and 96.6% liked the one-day format.
- 2
Brett Yormark's keynote and the AD panel were the highest-rated sessions (4.72 and 4.62 avg on a 1–5 scale).
- 3
Monday at Billy Bob's was a clear hit (93.1% enjoyed it). Attendees consistently asked for more structured networking and interactive formats.
- 4
34.5% of respondents paid for the trip personally or in part — keep travel cost and airport access top of mind when picking next year's city.
Executive Snapshot
Overall Sentiment
Helpfulness in meeting goals
Like the Summit format
Met expectations
Attendee Profile
Attendance history
Trip funding source
Session Ratings
Full 1–5 rating distribution per session, ranked by average. Hover any bar to see exact counts.
| Session | Avg. | Top-Box (5) | Distribution | Label |
|---|---|---|---|---|
| Keynote Session – Brett Yormark (Big 12) | 4.72 | 22 (75.9%) | Highest Rated | |
| Athletics Director Panel – Buddie, Evans, Fagg, Mosley | 4.62 | 19 (65.5%) | Highest Rated | |
| Modern Revenue Stack – Beverly, Clayton, Gibson | 4.36 | 12 (41.4%) | Strong | |
| Leading Through the Noise – Overshown, McCowan, Tafolla-Voetsch | 3.93 | 7 (24.1%) | More Mixed | |
| Fireside Chat – Joe Castiglione (OU) | 3.86 | 8 (27.6%) | More Mixed | |
| Closing the Gap – NIL Roundtable – Peck, Belisle | 3.85 | 10 (34.5%) | More Mixed | |
| Monetizing Outside of Games – Penix, Potts, Foley | 3.65 | 7 (24.1%) | More Mixed |
Reception Feedback
Did attendees enjoy each evening reception? Bars show Yes / No / Did Not Attend.
Sunday reception – The Worthington Renaissance
Monday reception – Billy Bob's
Theme Summary
Receptions & Social Events
Both receptions were well received; Billy Bob's drew especially enthusiastic feedback for being authentic to the host city.
- "Loved that it was authentic to the location of the summit!"
- "The most valuable 120 Minutes of the Summit for us!"
Networking & Interaction
Attendees valued peer connection and consistently asked for more structured networking and interactive moments.
- "I would like more 'forced' interactions with others at the Summit."
- "As a first time attendee, it would have been nice to have a more structured way to connect."
Session Content & Speakers
Sessions were rated strongly overall, with the keynote and AD panel singled out as standouts.
- "Brett Yormark's session was a standout - rare and incredibly valuable."
- "I thought all of the sessions were very strong."
Actionable Takeaways
Many attendees came to bring back tangible ideas and felt the Summit delivered on that goal.
- "To get tangible ideas to take back to my school to drive new or optimized revenue streams."
- "Strategic takeaways I can bring back to my campus."
Format & Pacing
Format was praised but several wanted more breaks, round-tables and breakout time vs back-to-back panels.
- "There needs to be some more breaks - we went one to the next all day."
- "More round-table discussion would be great!"
Small School / Mid-Major Relevance
Several respondents wanted more representation and examples from non-Power-Four programs.
- "Many of the speakers came from larger institutions or the professional level."
- "The Cowboys panel didn't relate to my school's capabilities."
Location & Travel Cost
Cost-efficient, easy-to-reach airport-hub cities were a common preference.
- "Going places that are easy to get to while not being overly expensive are always positives."
- "An airport hub to keep flights down."
AI, CRM, Data & Technology
Multiple respondents flagged AI and data/CRM as gaps and as priority topics for next year.
- "I thought AI was a noticeable gap this year considering its prevalent use."
- "Data, CRM & Personalization that drives revenue."
NIL
NIL surfaced as both a session highlight and a recurring future-topic request.
- "Best practices for NIL revenue streams."
- "NIL as a Revenue Engine - how to build a sustainable NIL marketplace internally."
Corporate Partnerships & Lead Gen
Requests for deeper content on partnerships, lead generation and non-transactional sponsor models.
- "Unique partnership agreement models - more than transactional."
- "Corporate Partnerships: selling when inventory is saturated."
Future Topic Interest
| Topic | Mentions | Examples |
|---|---|---|
| AI, Data, CRM & Technology | 4 | Business development, technology innovation, and AI. · Data, CRM & Personalization that drives revenue. · AI was a noticeable gap this year. |
| NIL Strategy & Monetization | 3 | NIL as a Revenue Engine - sustainable internal marketplace. · Working with MMR partners on NIL/Rev Gen. |
| Mid-Major / Small School Revenue | 3 | Mid-Major & Small School Revenue Strategies. · Real-world examples from schools with limited budgets. |
| Corporate Partnerships & Lead Gen | 3 | Corporate Partnerships: selling when inventory is saturated. · Unique partnership models - more than transactional. |
| Stadium / Venue Monetization Beyond Gamedays | 2 | Schools that have monetized their stadium outside of gamedays. |
| Brand Valuation & Revenue | 1 | Intersection of brand valuation and revenue generation. |
| Org Structure & Staffing for Revenue | 1 | How to structure a revenue team in 2026. |
| Customer Lifecycle & External Alignment | 1 | Single-game buyer to annual fund donor; aligning external team. |
| Selling Up to Leadership | 1 | How to present new revenue ideas to leadership. |
Raw Comments